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Creative Playbook for Engagement
Core Pillars
1. Fan-First Storytelling
-Content designed to make supporters feel included, not just informed
-Use reactions, humor, and shared moments to turn viewers into a community
2. Athlete Personality & Authenticity
-Highlight real personalities, not just performance
-Short features, candid moments, and behind-the-scenes content that feels natural
3. Moments That Matter
-Focus on emotional beats: preparation, pressure, celebration, reflection
-Capture what happens around the moment, not just the moment itself
4. Consistent Visual Identity
-Keep colors, tone, and pacing recognizable
-Build a look and feel that audiences immediately associate with the brand
5. Platform-Specific Execution
-Short-form for fast engagement
-Long-form for storytelling
-Visuals tailored to how fans actually consume content
Create content that strengthens identity, builds connection, and keeps audiences engaged before, during, and after key moments.
Simple Content Flow:
Build → Hype → Experience → Reflect
-Build: Introduce people, personalities, and storylines
-Hype: Raise energy leading into key moments
-Experience: Capture real-time reactions and highlights
-Reflect: Share takeaways, emotions, and follow-ups
Outcome
A creative system that:
-Feels authentic
-Keeps audiences coming back
-Strengthens culture over time
