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Multi-Platform Content Strategy

Short Form Content

What I Create
-Short, high-energy videos designed for quick attention
-Humor-driven and personality-forward content
-Trend-aware clips that feel natural, not forced
-Content optimized for mobile viewing and rapid sharing

How It Connects With Audiences

-Speaks the same visual language as younger fans
-Encourages comments, duets, shares, and reposts
-Builds familiarity and loyalty through consistent tone
-Turns viewers into active participants, not just consumers

Creative Strengths

-Strong pacing and timing
-Clear understanding of platform trends
-Ability to adapt content style without losing identity
-Comfortable creating both planned and spontaneous content

Why This Matters

-Short-form content is often the first touchpoint for new audiences
-Personality-driven clips humanize brands and people
-Consistent short-form output keeps attention between major moments

Long-Form Storytelling

My YouTube platform is the foundation of my creative work, where I produce long-form, personality-driven content that emphasizes storytelling, humor, and audience connection. The channel demonstrates my ability to sustain attention, build narrative flow, and maintain consistency over time.

I’ve grown a six-figure subscriber audience by developing recognizable formats, pacing content effectively, and creating videos that encourage repeat viewership rather than one-time clicks.

Through YouTube, I regularly handle:
-Concept development and execution
-On-camera presence and delivery
-Narrative pacing and audience engagement
-Thumbnail and title strategy

This long-form approach has trained me to think in series, continuity, and brand voice, allowing content to contribute to a larger identity rather than existing as isolated moments.

© 2025 by Lloyd McFarquhar. Powered and secured by Wix

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